USER FLOW DETERMINATION
Why You Need to Build User Flow Diagrams
for your eCommerce website development?
Why should e-commerce businesses care about mapping user flow? The truth is that it’s important to the success of any eCommerce development to understand user flow and their behavior, and to know if their site is working as well as it could.
Looking at user flow can help you work out the interactions between different parts of your eCommerce site or website. For example, you can easily figure out whether a particular link or button on a page leads visitors to the information, services or products they need to make a purchase.
When you know how your visitors progress through your eCommerce site or website, it’s also easier to provide the information they need at the right time. In fact, you can use that knowledge to subtly guide visitors through product categories and your checkout.
How eCommerce Development agency get started with user flows
Like most website creation or improvement projects focused on user experience, building or optimizing user flows starts with knowing your audience.
Our eCommerce strategy team focus on what your customers really want no matter it is a B2B or B2C business models. What your customers buy may differ depending on whether they’ve got a favorite product already, whether they’re exploring options to find something better than what they use now, or whether they’re shopping in this product category for the first time, and need advice. Our eCommerce development team work together with our client interview their customers for more in-depth information.
What eCommerce Development Agency Miracle user flow team can do for you
Our eCommerce Strategy team use Slickplan diagram maker to create an alternative user flow that guides customers towards their desired objective as smoothly as possible.
Our User Experience design team use a UX prototyping tool to create a mockup of your updated e-commerce website. Then test the prototype with users to see if you’ve got it right. Ideally, the UX prototype should be able to accomplish any action in only a few steps and all the information they need should be readily available.
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The user journey is also a part of this. You might use lots of methods of attracting visitors to your e-commerce site, including:
- Search engine optimization (SEO) to help them find your content and products
- Email marketing for people who’ve already been to your site
- Search engine marketing, including pay per click ads targeted to people looking for information about specific product categories
- Content marketing, including videos, social media posts, podcasts and blog posts that lead people back to your site
- Social media ads
- Offline promotions
The source may affect what people expect, and how they interact with your site once they get there.
Plus, everyone has different motivations when they shop, and that affects user flow. Three people might end up buying the same product, but one person might follow a promotion for that specific product, another might be just browsing the category generally, and a third might look for products within a price range. Each of those will have a different user flow.
Cost is entirely depending on the amount time spending and complexity of customized design and development. We do offer business-specific products to obtain the cost as minimum as possible, however, customization services on design and/or development is billed correspondingly. It’s our pleasure to come up with the best solution for your website!
We mostly build our websites on Content Management System (CMS). CMS enables our users who have little knowledge on coding language to update their websites at any time. We will customize a bespoke solution for you based on your requirements. Most of our clients prefer websites are created on Fusion CMS as it is a systematic and user-friendly platform. It connects with many other e-commerce platforms with full digital marketing platform.
The e-commerce environment in Hong Kong is being more prosperous and competitive, its share of overall retail sales raises sharply. More and more brands value the importance of digital marketing, spending higher expenses on marketing promotional strategies. To be outstanding from keen competition, it is necessary to focus on Search Engine Optimisation (SEO) tactics.
It is definitely helpful for boosting up exposure rate in search engines result pages and Google Shopping Interface. By utilising additional digital marketing tactics such as Paid Search, Social Media Advertising, and on-site conversion rate optimization to design an efficient digital marketing plan.
We highly recommend developing a modern e-commerce website accompanying with wide-ranging digital transformation strategies:
– Search Engine Optimisation (SEO) tactics is beneficial to visibility enhancement on search engine results page
– Additional marketing tactics like Paid Search, Social Media Advertising as well as on-site conversion rate optimisation should make up part of any strong digital marketing plan
All of our websites are created with well-performed and unique practices without bloated code, increasing exposure rate on search engines and boosting up SEO ranking.
An SEO audit is comprised of current frequently appeared keywords, SEO and pay-per-click (PPC) strategy, the generated data points strengths and weaknesses according to website traffic and content quality. There is a rich database for information and installation in SEO audit, which is immensely helpful for strategy moving forward onto website and recommendations.
The user flow diagram is where you put all this information together, and see how to help users better achieve their goals. When you do this, you make more sales, so you can meet your business goals, too.
First, use a diagram creator to map what’s happening now. Remember, be aware of:
- Where people enter and leave your site
- What brought them to the site
- What devices they’re using to browse your site
- Whether they are new or repeat visitors
- How many paths they can take to achieve a particular action
- Where you are losing their attention – and why
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