Digital product design is the core of Digital Transformation

Nov 2018

Digital product design

The entire market of different industries is affected by digital technology. Good Digital products design can completely revolutionize an industry or optimizing an existing business process or service. Your digital product is the portal that your customers will directly engage with you. So an effective digital product design and delivery process is a critical capability for businesses wanting to remain competitive in the digital era.

Building a digital product is hard work. From web to mobile apps, digital products require effort and budgets to design, develop and launch. And like a website we know just building a mobile app isn’t enough to make it successful.
Smart and effective product marketing is necessary.

Step 1 – Research & UX Testing

The User Experience team will understand the problem that is going to be solved by market and target user research. This part of the project involves meetings with the client or product owners, researching the competitive landscape, performing business analysis and analyzing any data that can be provided by previous iterations analytics.

When it comes down to a digital product, like a website, it is also important to understand the people using the product, why they are using it and the type of technology they are comfortable with, as this will help the User Experience team define the best answer to the problem’s question.

Step 2 – Prototyping

Next, User Experience team is responsible for using the information discovered in step one to come up with the best solution to the problem discovered. Generally speaking, this second phase is marked with lots of sketches and initial concepts that can be quickly tested and iterated upon to drive towards the best answer to the problem. Wireframing, storyboarding, site-mapping, sketching and whiteboarding are routine elements that make up this phase of the project. A clickable product prototype will deliver to client, product owners or target user group to test the usability of this product.

Step 3 – Development

The digital product creation process is the actual building of the application using code, also known as development. Here the final designs that were crafted in step three are turned into front-end code (HTML, CSS & JavaScript) and hooked into back-end databases, CMS’s or APIs. Development is also when the actual interaction design is implemented, as well as any transition, effects or loading animations, giving the digital product some life and allowing it to be tested in terms of user delight.

Step 4 – Testing & QA

Product software testing practice to test mobile or web applications for potential bugs. It’s a complete testing of applications before making live. A digital product needs to be checked completely from end-to-end before it goes live for end users.

By performing testing, the testing team can make sure that the mobile or web system is functioning properly and can be accepted by real-time users. The UI design and functionality are the captains of digital product testing.

Step 5 – Deploying the Final Product

The final development step of the process is deployment. Here, the final developed digital product is transitioned from its development environment to the live internet, where it can be accessed by the masses. Generally, this migration is taken care of via the modification of the Domain Name System (DNS), pointing URLs to their correct indexes. This phase can be completed with relative ease, however, a number of situations can arise when moving digital hosting and each deployment should factor in time to allow for bug fixes and code adjustments.

Step 6 – Maintenance & Optimization

The final step, optimization, isn’t a typical phase of the digital product production process. This is because Optimization should take place throughout the project and takes a number of different forms. In the initial discovery phase, optimization takes the form of user surveys and interviews to test the assumptions the team is making while performing research. In the second and third steps, it takes the form of prototype user testing, allowing users to interact with wireframes and mockups to test concepts and workflow ideas. In development and deployment, optimization takes the form of quality assurance (QA) testing, making sure to note and quash bugs as they are discovered. Finally, optimization even takes the form of a project post-mortem, analyzing the overall project to see how elements of the process can be improved to provide solid digital solutions in the future.

Digital Transformation Agency Miracle

We are Digital Transformation Agency Miracle Hong Kong. We help our clients improve digital services to make them simple, clear and fast. We help our client transform, create and improve their product in a digital way such as web design, app development, e-commerce solution, Digital Marketing strategy, Virtual Reality (VR) and Augmented Reality(AR).

We are experts in their fields and enjoy challenging work. We work together to share knowledge and build our capability to improve user experiences, digitize your business externally and internally.

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Digital product design is the core of Digital Transformation